Jewellery Online Store

The situation

Jewellery is sold on trust and on photographs. A buyer can’t hold the piece, so the images, the product detail and the feel of the store do the work a shop counter would. The brand needed all of that from a standing start: no store, no imagery and no presence anywhere a customer might look.

What we built

• The online store. Design, menus and product groups built around how people shop for jewellery: rings, necklaces, earrings, bracelets, sets and gift boxes.
• Product images. The photography and banners across the store, so every product page shows the piece clearly.
• Checkout that suits the category. Buy now, pay later sits alongside the usual payment options, which matters for gifts and higher-value pieces.
• Google Business Profile. Set up so the brand shows in Google search and Maps, not only on its own website.
• Instagram and social media. The brand’s social accounts, set up and filled with the same imagery, so a customer meets one consistent brand wherever they find it.
• Tracking in place. Visitor and ad tracking, email signups, and recordings that show how visitors use the store.

The outcome

The brand trades online under one consistent identity, from Google to Instagram to checkout. We haven’t published sales figures for it, so there are none on this page.

What we’re doing next

• A speed and sales pass on the store design, now in preview: much lighter main images, unused code removed and the product price made easier to see.
• Purchase tracking for Google and Google Ads, checked end to end before any ad spend.
• Product listings on Google Shopping, Facebook and Instagram, then small, measured campaigns.

Disclosure. This is an in-house brand, not a client project. Treat it as evidence of what we can build (a store, its imagery and its presence across Google and social media) rather than as an independent client reference.