Email & CRM
Follow up enquiries and customers without losing track of them.
We set up email, CRM and simple automations so enquiries land in one place and people get the right follow-up.
Who it’s for
Email marketing for Melbourne businesses with a list they don’t use.
Two kinds of business get the most from this: service businesses with years of past enquiries who never hear from them again, and online stores, where welcome and cart emails go out without anyone pressing send. No list yet? Start with the signup points on your website, not a newsletter.
What’s included
What’s included in email & CRM.
An audit of your current emails, lists and whether your emails reach the inbox
Five core automated emails: welcome, browse reminder, cart recovery, after purchase, win-back
Signup points on your website in the places people actually use
A simple calendar for regular emails people are glad to get
Checks that your emails keep reaching the inbox: bounces, spam complaints and domain settings
Reporting on the sales and enquiries email actually brings in
A CRM set up so every enquiry lands in one place, with its source recorded
Consent and unsubscribe checks against the Spam Act 2003 before anything sends
How it runs · three stages, in order
How our email marketing engagement runs.
The engagement
Email and CRM flows cover the inbox. For SMS replies within minutes, missed-call text back and booking, see automation and follow-up. Revenue attribution depends on analytics and conversion tracking, and the signup forms live on your website.
The flows
The five core flows, explained.
- Welcome. Sent when someone joins your list. It sets expectations and gives one next step.
- Browse abandonment. A reminder when a subscriber views a product and leaves. For a service business, a follow-up on an unfinished quote or booking.
- Cart recovery. A short series when someone starts checkout and leaves. It stops the moment they buy.
- After purchase. Order, delivery and care emails. Review requests only where appropriate and allowed, and then to every customer, not only happy ones. Health practices regulated by AHPRA should not ask clients for reviews. For a service business: reminders and rebooking.
- Win-back. A last attempt for people who haven’t bought or booked in a long time. Anyone still silent comes off regular sends, protecting your sender reputation.
CRM
CRM for service businesses: every enquiry in one place.
For a service business the CRM problem often comes before email: enquiries arrive by form, phone, social and email, and nobody can say which were followed up. We set up one place for them to land, with the source recorded and an alert to whoever handles them. That might be HubSpot, or something smaller.
The law
Email and the Spam Act 2003.
Every flow and campaign we set up:
- goes only to people who gave consent, or who have a relationship with you where they would reasonably expect to hear from you;
- names your business and says how to contact you;
- has a working unsubscribe, honoured within five working days.
Before importing an old list we check where the contacts came from with you. We never use bought lists.
Reporting
What we measure, and what we ignore.
Sales or enquiries from each email, counted through your analytics, then clicks, unsubscribes and spam complaints. Opens are a rough signal only, because Apple Mail inflates them. We won’t send anything you haven’t approved. Setup from $3,500 covers the audit and foundation stage. Retainers from $1,200 a month cover the ongoing stage.
Past customers who never hear from you? Start with an audit of the list you already have.
Send a MessageProof
Before you hand us your email and CRM.
There is no email marketing case study here yet. Here is the client work we can show.
Common questions
Email marketing FAQs.
Klaviyo for online stores, because it works closely with Shopify. Mailchimp for services with simple needs. HubSpot if you sell to other businesses and have a sales team.
Yes. We write the flows and campaigns in your brand’s voice, and you approve every email before it is switched on.
You do. The email platform and CRM accounts are in your business’s name, and you can export your contacts at any time.
Often, if they gave consent or have a relationship with you where they would reasonably expect to hear from you, and have not unsubscribed. We go through where the list came from with you before anything is sent.
After the audit, the five core flows are built or rebuilt in three weeks, once we have access to your platform and your brand assets.
Service areas
Email & CRM across Melbourne.
Often paired with
Services that work with email & CRM.
Free review
Get more enquiries from your website.
Free 20-minute review. Before the call, we look at your website, Google presence and the path a customer takes to get in touch. On the call, we show you the three things we’d fix first.
Reviewed by Shisir in Melbourne · 20 Minutes on Google Meet
What you get
- We review the site before the call
- The three fixes we would do first
- A 20-minute call to walk through them
- A written summary afterwards
Know what you need? Send a message or call (03) 9999 7309.