Social Media
Social media for businesses people need to trust first.
Content and paid social for businesses where people need to see, understand or trust the service before they buy. We plan it, make it, run the ads and report on enquiries.
Who it’s for
Social media marketing for Melbourne businesses, and when to skip it.
Social suits businesses with something people like to watch, such as treatments, food or renovations, and service businesses that sell on trust, where a short video of the owner does part of a first call’s job.
If customers find you by searching at the moment they need you, like an emergency plumber or a tax agent in July, put your first marketing dollars into Google Ads and SEO before social. We’ll tell you so in the review.
What’s included
What’s included in social media marketing.
A content plan: the topics you post about and the opening lines that make people stop
Production of in-feed posts, Reels, TikTok and Stories, including short-form video
Paid social campaigns that reach new people, and remind people who already visited
Briefs and shortlists of creators when a campaign needs someone on camera
A plan for replies, messages and what to do when something goes wrong
A monthly report that leads with enquiries and sales, then reach and engagement
How it runs · three stages, in order
How our social media engagement runs.
The engagement
Paid social usually shares a budget with Google Ads, and a post or ad is only as useful as the page it sends people to, so we plan it with web design and the email and CRM flows that follow up.
Each month
What a monthly content batch contains.
The number of posts is agreed in the proposal, based on budget and how much footage you can supply.
- A monthly plan of topics, formats and dates, approved before production.
- Captions written in your voice, in Australian English.
- Short-form video for Reels, TikTok and Stories, captioned for viewing without sound.
- Ad versions of the strongest posts.
- A shot list for next month, if you or your team are filming.
Paid social
Paid social for local service businesses.
Paid social reaches people who weren’t looking for you, so the page behind the ad has to back it up.
- Targeting set by hand. Defaults can reach people outside the area you serve.
- Ads only say what your website says. Every claim in an ad has to appear on the live landing page, checked before launch.
- Tracking before budget. Conversion tracking works before money is spent, so results count as enquiries, not likes.
- Rules for regulated businesses. Health practices advertising a regulated service can’t use testimonials. We write to AHPRA’s advertising guidance from the first draft, and you stay responsible for your own advertising.
The people
Who creates the content.
Shisir, the founder, sets the strategy and reviews everything before it goes out. Often the most convincing footage comes from you or your staff on a phone, following our shot list.
We use AI tools for drafts and editing. AI never creates fake customers or reviews.
Reporting
What we measure, and what we won’t do.
Reach and engagement guide what to make next. They aren’t the result. The monthly report leads with enquiries, bookings or sales from social, and what each cost.
- We won’t buy followers, likes or engagement.
- We won’t post testimonials or reviews we can’t verify.
Not sure social is the right first move? The free review will tell you.
Send a MessageProof
Before you hand us your social media.
There is no social media case study here yet. Here is the client work we can show.
Common questions
Social media FAQs.
Either. You can run day-to-day posting yourself with our strategy and a monthly creative batch, or hand the whole thing to us.
Yes, for a specific campaign. We don’t keep a standing roster, so we write the brief, shortlist Australian creators who fit it, and you approve each one before anyone is booked.
Instagram, Facebook and TikTok for most local businesses, and LinkedIn for business-to-business services. We would rather run two platforms well than five badly.
For drafts, image variations and video editing, yes. A person reviews everything before it is posted, and we never use AI to invent customers, reviews or results.
Projects start from $4,500 and retainers from $2,400 a month. Ad spend is separate and paid to the platform.
Service areas
Social media marketing across Melbourne.
Often paired with
Services that work with social media.
Free review
Get more enquiries from your website.
Free 20-minute review. Before the call, we look at your website, Google presence and the path a customer takes to get in touch. On the call, we show you the three things we’d fix first.
Reviewed by Shisir in Melbourne · 20 Minutes on Google Meet
What you get
- We review the site before the call
- The three fixes we would do first
- A 20-minute call to walk through them
- A written summary afterwards
Know what you need? Send a message or call (03) 9999 7309.